Our History

Founded in 2010, Lux Est Vale began as a small team of brokers frustrated by the impersonal, high-pressure tactics dominating NYC real estate. We saw clients being rushed into leases for unsuitable apartments or pressured to overbid on properties—and knew there had to be a better way. Our early years were spent refining a service model that prioritized education, patience, and genuine advocacy. Word spread quickly among transplants and locals alike, and by 2015, we’d grown into a full-fledged agency with a roster of exclusive listings.

The 2010s brought unprecedented changes to New York’s housing market, from the luxury boom in Williamsburg to the rise of remote work altering demand patterns. We adapted by expanding our neighborhood expertise and investing in tools like virtual tours and predictive pricing algorithms. This forward-thinking approach allowed us to thrive even during the pandemic, when many agencies struggled to pivot.